In an interview long ago, a 22-year-old Steve Jobs said that Apple had “domesticated” the computer and turned it into an appliance, like a dishwasher or microwave.

“We make what we think of as the Rolls-Royce of personal computers. It’s a domesticated computer. People expect blinking lights, but what they find is that it looks like a portable typewriter, which, connected to a suitable readout screen, is able to display in color. There’s a feedback it gives to people who use it, and the enthusiasm of the users is tremendous…” ― Steve Jobs from Brent Schlender, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

And forty years before,

“[Raytheon] brought down the price of home radios and made them easier to use. They took away the sense that mastering a radio required a zeal for gadgetry. The ability to plug a radio into a wall socket rather than relying on unwielding batteries domesticated the radio. It was now no more threatening than an electric lamp.” — #271 Endless Frontier: Vannevar Bush, Engineer of the American Century, Founders Podcast by David Senra, 23:32–23:50

The history of some of the most successful companies cover the simplification of an over-complicated interaction. The creation of an electric radio. The creation of a home computer. Something anyone could set up. Idiot proof, to be politically incorrect.

Now, let’s move to Capsule — the premier infrastructure for composable asset creation, and a company I am fortunate enough to co-found.

To give a short synopsis of Capsule, it is a secure, decentralized infrastructure protocol dedicated to facilitating compatibility within crypto. It features a completely open API abstractable by any developer and allows for anyone to create a customized, token-storing (composable) NFT in one transaction.

Anyone not entrenched within the crypto space probably checked out at the above paragraph. Ironically, those are exactly the people we’d like to introduce to Capsule.

“…consider the camera. There are thousands of people across the country taking photography courses. They’ll never be professional photographers. They just want to understand what the photographic process is all about.” — Steve Jobs from Brent Schlender, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

Capsule strives to not only expand the value of composable NFTs within the crypto space, but introduce the value and effectiveness of shipping and trading items within packages.

When was the last time you bought an item from Amazon? From a brick and mortar store? Probably every single time, the item you bought came packaged within something.

Why is that?

Well, packaging is invaluable. Packaging protects items. Packaging helps track items. Packaging elicits emotion. Packaging represents the product.

Often, you don’t even buy items because of the product inside. You buy it because the packaging told you to.

And packaging is composability.

It’s more than something intangible. It’s innate. It’s human nature.

Capsule will be presenting the valuable nature of packaging — the secure, accessible, decentralized value of packaging items on-blockchain.

Capsule aims to domesticate digital packaging.

Capsule aims to domesticate transfer within the crypto space.

And we can’t wait for you to join us.

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Check Capsule out on Twitter/X, by website, or the documentation.

You can always find me on Twitter/X or in the Capsule Discord.

Or, read more about Capsule on my page here.